Is ‘finding your niche’ really the key to a small business enterprise?
Before you launch your business, you’ll no doubt have thought long and hard about what your business is; what it sells, how it sells it and crucially, who it sells to. Your target audience is essential. After all, it’s these customers that will dictate the fate of your firm, whether it flourishes into a larger […]
Attracting more customers to your shop, pub or café
We take a look at the ways SMEs can stand out from the crowd and encourage more footfall into their place of business with simple changes made to their premises and offering. Combine these with the power of social media to increase awareness of your brand and ultimately, attract more custom.